Our mission supports your aim to grow
Our mission supports your aim to grow
We provide businesses with top-tier growth, leadership, knowledge and marketing expertise without being bound by borders or hiring restrictions.
We are Bodhi
Thiago Monteiro
With 12+ years of full stack web & app user acquisition experience, Thiago comes from a growth hacking mindset and has expert knowledge on data, insights and tracking.
Gesa Schramme
17+ years of performance and brand marketing experience has taught Gesa to put the customer at the core and to optimise content, conversion and products accordingly.
Balpreet Bajwa
Retaining customers, driving CLV and balancing unit economics are some of Balpreet’s core strengths, which he fine tuned during his 16+ years of marketing experience.
Our values
Transparency
In all client communication, promoting accountability and fostering trust which are key to long-term relationships.
Respect
For differences and diversity and treating all with dignity and respect in an inclusive and collaborative work environment.
Honesty
Is embraced to maintain integrity and ethical practices in all interactions to foster open and transparent communication.
Trust
Is fundamental for building long-term business partnerships based on reliability and mutual confidence.
Let's have a chat!
Looking for a partner to help your business grow and continue to thrive in the long-term in safe, stable and scalable ways? Jump on board. We’ll keep you moving forward.
Frequently Asked Questions
Marketing plays a critical role in any business. It is responsible for creating awareness, generating leads, building customer loyalty, and ultimately driving revenue growth. Investing in marketing at an early stage will build the right foundations for all future activities and business growth.
Growth marketing is a dynamic and results-oriented approach that suits businesses aiming for rapid and sustainable expansion. It requires a mindset of continuous learning, experimentation, and adaptation to stay ahead in today’s competitive business landscape. It goes beyond traditional marketing tactics and places a strong emphasis on experimentation, optimization, and measurable results. The goal of growth marketing is to not only acquire new customers but also to retain and engage existing customers while maximising overall business growth. That is why we at Bodhi build our approach on 3 pillars; customer acquisition, conversion & product and customer retention.
Growth marketing and performance marketing are closely related concepts within the realm of digital marketing, but they have distinct focuses and approaches. Growth marketing takes a holistic approach to drive overall business growth and customer value, focusing on the entire customer lifecycle. Performance marketing, on the other hand, is more focused on generating specific actions and immediate results, often related to specific campaigns or objectives. While there is overlap between the two, they each serve different purposes within a comprehensive digital marketing strategy.
The recruitment of a senior marketing leader (CMO) is a complex and challenging task that requires considerable time, effort and resources. The role of a CMO is highly specialised, requiring a unique combination of skills, experience, and personal attributes. The ideal candidate must have a deep understanding of different marketing strategies, a creative and strategic mindset, be able to manage and lead a team effectively as well as working well together with peers and cross department teams. These requirements take up a lot of time and effort in the process of finding the right candidate. Not to mention the ideal hire needs to fit into your business and culture perfectly.
Whether a company needs a Chief Marketing Officer (CMO) depends on various factors, including the size, industry, goals, and marketing strategy of the company. Ultimately it’s based on the company’s specific needs, goals, and resources and team size.
It’s important to note that not all companies require a CMO. Smaller businesses or startups with limited resources might rely on a smaller marketing team or even outsourced marketing services. Having an external consultant supporting on some of the CMO tasks, yet being part time and flexible in the number of days, can be a good alternative to find an efficient path forward.
Using an interim Chief Marketing Officer (CMO) or fractional CMO can offer several advantages, particularly for companies that may not need a full-time, permanent CMO or those undergoing transitional periods. Things to consider are cost-effectiveness, flexibility, team management and mentorship and more. An interim and fractional CMOs can provide an efficient way to access high-level marketing expertise, drive results, and navigate periods of change.
If you’re having problems with tracking your performance data, it’s important to address this issue promptly. Accurate and reliable data is the foundation of effective marketing strategies. By addressing your data tracking challenges, you’ll be better equipped to make informed decisions and optimise your marketing efforts for success.
Get in touch with us if you need any support with tracking down your data issues.
While AI has the potential to transform and streamline various aspects of digital marketing, human creativity, strategic thinking, and emotional intelligence remain critical. AI tools are best used as aids to enhance marketing efforts, not as complete replacements for human marketers. The successful integration of AI into digital marketing requires a balance between technology and human expertise to create meaningful and authentic connections with audiences.