"It is cheaper to retain a customer than acquire a new one"

Balpreet is a seasoned marketing and growth strategist with over 16 years of experience in the industry. Based in Berlin, he has demonstrated a remarkable ability to craft and implement data-driven growth strategies across a diverse set of verticals and industries. Balpreet excels in fast-paced, dynamic commercial environments and is deeply passionate about building and cultivating a culture around customer retention right from the onset.  

Top Skills

1. Growth Marketing: Balpreet’s proficiency in growth marketing is evident through his successful track record of conceptualising and executing data-led, result-oriented campaigns across both B2B and B2C businesses.
2. Customer Relationship Management: Balpreet’s commitment to customer retention is driven by activity and engagement across the complete customer lifecycle to build lasting relationships with customers resulting in increased CLVs.
3. Internationalisation: Balpreet’s extensive experience has played a pivotal role in shaping his “playbook-first” approach, which drives market expansion across geographies and continents.

Professional Experience

• Co-Founder: Bodhi Partners (Feb 2023 – Present)
• VP Marketing: Container xChange (June 2023 – Present)
• CMO: Gymondo (October 2020 – May 2023)
• VP Growth & Marketing: Zenjob (May 2018 – July 2020)
• Interim CMO: Mensch Danke (July 2017 – March 2018)
• Global Marketing Director: Treatwell (March 2015 – February 2017)
• Senior Marketing Manager: Totallymoney.com (April 2012 – March 2015)
• Marketing/Commercial Manager: Cheapflights USA (July 2008 – September 2011)
• SAP Business Analyst: General Mills (May 2003 – December 2007)