Bodhi

Bodhi Partners, we amplify your marketing and growth initiatives
Bodhi Partners, we amplify your marketing and growth initiatives

"The customer’s perception is your reality."

~ Kate Zabriskie

Gesa Schramme - Growth Expert for Conversion and Product
Our experience with Zalando
Our experience with Wayfair
Our experience with TableSnappr
Our experience with Mymy Catering
Our experience with Zageno

Gesa Schramme

Gesa is a holistic marketing and growth specialist with more than 17 years of experience in a variety of industries. Her exceptional expertise in growth marketing, conversion rate optimization and on-page improvements set her apart from others in her field. While her expertise in these areas is paramount, she also plays a pivotal role in the expansion and transformation of international businesses. With her keen understanding of modern market dynamics, Gesa has consistently used growth marketing strategies to identify untapped opportunities, optimise the customer journey and accelerate revenue growth. 

By drawing on KPIs and data, she accurately analyses customer behaviour, refines experiences and maximizes the value derived from each interaction. In addition, Gesa’s expertise in on-page improvements go hand-in-hand with her commitment to improve site functionality, user engagement and overall brand experience. Together, these capabilities help improve a company’s online presence, increase customer engagement and ultimately drive sustainable growth. 

 

Top Skills

  1. Growth Marketing: By taking a holistic approach and effectively linking organic and paid marketing channels in the marketing mix, Gesa has increased company sales by over 500%.
  2. Conversion Rate Optimisation: In Gesa’s experience, optimising landing pages and testing and analysing multi-variable results all play a central role. The result of these personalisation strategies lead to higher conversion rates, returning customers and an increased average basket size. 
  3. Paid Acquisition: Gesa’s expertise in SEA, Display and SMM results in cost-effective PPC and social media campaigns that lower CAC and increase ROI. Using data, target group analysis and attribution as her springboard, she helps businesses optimise their targeted budget allocation.
  4. Customer Centricity: Putting the customer and their needs at the forefront is exactly Gesa’s expertise. Through her experience in linking different communication sources and developing customer journey maps, she’s been able to increase customer satisfaction and strengthen customer loyalty. 

 

Professional Experience

  • Co-Founder: Bodhi Partners (February 2023 – Present)
  • Independent Marketing Consultant: Freelance (October 2014 – Present)
  • Chief Marketing Officer: MYMY catering – Mein Wunschcatering GmbH (July 2019 – August 2022)
  • VP Digital Growth: ZAGENO Inc. (August 2017 – March 2019)
  • Co-Founder | CMO: humly – mPsychology GmbH (May 2016 – March 2017)
  • Head of Customer Acquisition Europe: Wayfair (August 2014 – September 2015)
  • Teamlead SEA International: Zalando SE (January 2012 – July 2014
  • Online Marketing Manager SEA: Zalando SE (May 2010 – December 2011)