"Failing to plan, is planning to fail”

Thiago has over 12 years of experience in growth and digital marketing. Coming from an analytical background, he favours a numbers-first approach with a structured way of working.

From coining the ultra-local acquisition approach for Treatwell to scaling channels from 200k to over 1M a month in spending, Thiago’s experience shows an ability to deliver results at any scale. And he’s also an expert at launching new markets, releasing new products and finding the perfect product-market fit for businesses of any scale.   

Top Skills

1. Mobile Growth: Thiago is an expert in navigating the complex attribution, acquisition and retention environment of mobile applications. 
2. Paid Acquisition: He’s has managed tens of millions in spend across digital paid channels, including Google, Meta, Snap, Tik Tok, Affiliates, Taboola and many others.
3. Marketing Data Stack: From his diverse background, Thiago is a devout data enthusiast, having implemented web tracking and attribution analytics for a variety of companies. 
4. Rapid Iterative Growth: A key element for growth is the ability to rapidly and efficiently experiment with different approaches and hypotheses. Through a structured approach, Thiago has developed a system to quickly identify opportunities and put them to the test.

Professional Experience

• Co-Founder, Bodhi Partners (February 2023 – Present)
• CMO & Growth Consultant, Freelance (May 2022 – Present)
• Growth Lead, Daye (December 2021 – July 2022)
• Acquisition and Growth, NAAMA Studios (August 2021 – December 2021) 
• Head of Growth, Eastnine (December 2020 – July 2021)
• Director of Growth, Peak Labs (September 2017 – October 2020)
• Head of Mobile, Treatwell (formerly Wahanda) (September 2011 – August 2017